Urban Hotel Group are a designer hotel group with strong connections to the arts and fitness sectors. Working alongside Another Colour design agency in Sydney we created a bespoke traveller publication to replace the traditional in room compendium used at each of their three properties – Sydney, Melbourne and Brisbane.
Benjamen Judd, an arts centric journalist was procured to develop the content upon the brief provided by The Cursive Collective.
Stories were created around the ideal traveller experience for the mode guest at each hotel, and the publication was used to both promote length of stay extensions for the property and the cross promotion of hotels within the group.
The publication was used as a travel bible for the Urban key guest group and became a standout example of innovative design for hotel marketing.