Brand Creation

Brand Creation

January 8, 2013

QT Melbourne hotel, opening 5 September 2016 in the CBD of Melbourne is a defining hotel opening in the history of Australia’s boutique travel market.

Design led with an emphasis on the high end dining and bar offerings within the complex including Hot Sauce Laneway Bar, Pascale Bar & Grill, The Cake Shop, QT Rooftop Bar and their high end Japanese knife shop Tanto we were charged with creating the brand content and written style guide in conjunction with David Seargeant Group Managing Director of Event Entertainment, formerly known as Amalgamated Holdings Limited (AHL).

Included in the scope of this project were the full guest journey document, outlet descriptions, overall hotel brand description, website copy and related SEO, hotel room descriptions and electronic direct mail copywriting.


Client name
QT Melbourne
Content creation, Digital Content, SEO